The Nature Conservancy
This international nonprofit has a strong and recognized brand. It also has many localized objectives that have to translate the overarching global brand into geographically targeted and relevant messages and campaigns. We have worked with Washington State, Emerald Edge and Puget Sound groups to define targeted Message Platforms and translate them into campaign tools for fundraising and donor cultivation. Our approach and process to strategy and message development ensures internal unity and strong campaign champions as well as external deliverables that engage audiences and answer the question: Why should I care?
Services: Audits / Positioning & Message Platforms / Visual Brand / Cases for Support / Fact Sheets
"The deliverables from Kite resulted in a tool kit that really sets the bar high for our communications and messaging across the organization. Kite integrated the strategy into the design and development of our Case for Support, creating a piece that really shares the value of our work. Everyone from Trustees to fundraisers to conservation staff are excited to have communication tools to powerfully tell our story.”
—Carrie Krueger, Director of Marketing, The Nature Conservancy