Tanager

Tanager began its partnership with us as Agribusiness Systems International, a 23-year old international nonprofit consulting firm and affiliate of ACDI/VOCA. The need: To establish a strong and differentiating brand and message platform to power its strategy of attracting new clients and making a bigger impact. Our brand audit revealed issues with the name and an opportunity to develop an authentic brand that would align with the experiences and impact being delivered. The result: A set of brand tools that will open doors, align the organization internally, and deliver a brand-driven experience at every touchpoint.

Services: Brand Strategy / Naming / Positioning & Message Platform / Visual Brand / Website / Integrated Communications

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“Working with Kite allowed our small, scrappy, and passionate organization to build a brand that was true to who we are. Their process of revealing a brand is strategic—you are confident in the direction you are headed because you are making deliberate decisions to get to a strong brand. Thanks to Mary and her team, Tanager now has the brand foundation that will help us continue growing and will open the door for us to co-create more life-changing economic opportunities in the future.”  

— Hannah Guedenet, Director, Nutrition Programs, Tanager