We began working with Loft9 prior to the launch of the start-up with the goal to develop a unique brand with the staying power to support a fast-rising consulting firm—a brand that would flex with the business as it grows. Loft9 recognized the value of starting with a strong foundation and viewed its brand as a critical investment in its growth strategy. This authentic, rock-solid foundation has meant never having to start over; the Loft9 brand has continually built brand equity and moved the business forward. The company was named one of Consulting magazine’s Fastest Growing Firms for 2017.
Services: Brand Platform Development / Naming / Positioning and Message Platform / Visual Brand Development / Websites / Advertising / Collateral