The development of a strategic brand platform is a giant step; however, the integration of strategy into the logo and visual brand is essential to emotionally connect with audiences and bring the brand to life.
Design is a differentiator. And the visual identity is an opportunity to create an iconic mark that embodies the brand, and appropriately and emotionally connects with audiences. While creativity is at the heart of everything we do, design is not an opportunity for us to make art for art’s sake or for you to see your favorite color in the logo. Above all, the visual brand must appropriately reflect the personality of the organization.