The Bridge Collaborative
This innovative collaborative was born from a sense of urgency to drive a fundamental shift in how health, development and environmental experts work across sectors to solve the most critical challenges facing humanity and the world we share. Revealing and defining the brand—from mission to Message Platform, and from logo to website—was deeply rewarding as we worked through the project to define and implement the brand, throughout the process building consensus with the partners—The Nature Conservancy, PATH, Duke University, and IFPRI.
Services: Brand Strategy / Positioning & Message Platform / Visual Identity / Website / Collateral
“I am in love with the website and brand! I appreciate how well they sensed and reflected our personality as a partnership. I have been involved in other website development, only a little brand work, and a lot of communications material development and I can say fairly that I have never felt this empowered by a set of products.”
—Heather Tallis, Global Managing Director and Lead Scientist for Strategy Innovation, The Nature Conservancy