The marketplace is full of companies who say “we do Business Intelligence”, however Brightlight’s strategic approach to cut through this clutter is its exclusive and razor-sharp focus. We worked with the organization to reveal and solidify its brand into a set of brand tools to leverage its track record, position the organization as the thought leader it is, and to increase credibility—putting space between the firm and its competitors. Defining the organizations DNA not only informed the creation of an overall brand strategy and visual design, it also unified the firm behind one powerful story. Prospects are making faster connections and the firm has been recognized by Consulting Magazine as “One to Watch” in 2013, and in 2014 by Puget Sound Business Journal as one of the Eastside Fastest-Growing Private Companies in Washington.

Services: Brand Audit / Brand Platform Development / Positioning & Message Platform / Logo / Brand Guidelines / Website / Collateral


Design conducted in partnership Somelab.