Seattle Bank

With a new mission and strategy to unite its multiple businesses and build the brand of its flagship commercial bank, the family-owned Seattle Financial Group needed a new name and brand to support its revised brand architecture and leverage the opportunity to grow both the consumer and business market. We worked closely with our client to reveal and define the new Brand Platform and then consistently infused it into all touchpoints—from mission to logo, message platform to credit cards, and signage to advertising. Soon after the bank successfully raised $62 million in capital from local investors and became one of the most financially sound banks in the state

Services: Brand Audit  / Brand Workshop / Brand Platform Development / Naming / Positioning and Message Platform / Brand System / Collateral / Signage / Environmental