Quoin

Quoin Capital is a global investment bank founded by global citizens, many of whom are culturally aligned with the African continent. It offers a full range of tailored strategies and services that grow prosperous, equitable businesses and communities. Although Quoin has enjoyed a long track record of success, it realized that the brand and communications were not in alignment with the sophistication of its services and excellence of the experiences it delivers—it was time for an update to help take the organization to the next level. We defined the brand strategy and positioning, updated the visual brand and messaging platform, and then leveraged these tools into the implementation of a new website, one that tells a more meaningful and relevant story.

Services: Strategic Brand Platform / Visual Brand  / Positioning / Website