Approach  /  Team  /  Services  /  Clients

AUTHENTIC BRANDS AREN'T MANUFACTURED.
THEY'RE REVEALED.

Being a brand-driven organization makes the most and best use of every dollar, every person, every moment, every opportunity to achieve your mission. We act as advisers, advocates and allies to deliver results that make a bottom-line impact.

We begin with the end in mind.

We focus on your business goals and mission, taking a strategic perspective that leads to a tangible, relevant, results-focused brand.

We dig deep.

An authentic brand is not imposed from the outside; it emerges from within. We reveal the essence of a brand, and build it from the core, translating the strategy into tangible tools to drive operations, culture, design and communications.

We build wide ownership. 

Our process is rooted in building brand ownership and understanding across our clients’ organizations, leading to the buy-in that is essential to long-term success. 

“You are a brand whether you like it or not….you’re going to leave some impression in a person’s mind [and] it’s your choice whether you want to actively manage that impression or whether you want them to come to their own conclusions of what they think about you.”    

—Ingrid Srinath, Secretary General of CIVICUS: World Alliance for Citizen Participation

BUILDING A BRAND MEANS NEVER STANDING STILL.

1. REVEAL
Establish Brand Team
Conduct Brand Audit
Develop Preliminary Strategy

2. DEFINE
Facilitate Brand Workshop
Reveal Brand Elements
Establish Strategy Framework

3. IMPLEMENT
Create Visual and Written Brand
Internal Education & Engagement
External Launch

4. MANAGE
Operational & Cultural Alignment
Employee Engagement
Evaluate Brand Performance

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WE KNOW THE BUSINESS OF BRANDING—
INSIDE & OUT. 

We are a tight knit team of experts who believe in the power of brand. From strategy to copywriting, and from graphic design to interactive development, you’ll find us to be agile, smart, flexible and refreshingly down-to-earth. The people you meet are the people who will be doing the work.

We bring a 360-degree view that bridges the gap between an agency and the inside of your organization.

We bring a strategic perspective on how to authentically reveal and define your brand, along with a grounded approach that comes from years of experience. We know the business of branding inside and out, having seen it from both sides of the table. And we know exactly how to keep things moving when they get hairy. Our internal perspective creates the buy-in and ownership a brand needs to thrive; our external view ensures that brand has the authenticity to stand out in the crowd and serve as a powerful ambassador for your mission.

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Mary Weisnewski

Mary is a brand strategist whose insight, analysis and creativity in brand development helps clients reveal the essence of a brand and bring it to life in everything they do. Her talent as a facilitator helps organizations gain brand understanding and ownership. An enthusiastic champion of her clients, she invests herself in building long-term relationships that deliver tangible value. She founded Kite in 2007, has over 20 years experience, and has written and contributed to articles on brand in publications including Design Management Review, American Way, BrandChannel.com, ABA Bank Marketing, Consulting Magazine, WA CEO, Puget Sound Business Journal, Museum News, and Chronicle of Philanthropy.

Special Skills: Untangling brand hairballs. English accent.


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Jennifer Grizzard Ekzarkhov

Jennifer is crafty, a storyteller, an idea-hatcher, a maven and a geek. She cut her professional teeth working for national and international nonprofit organizations, both large and small. Directing communications and marketing at these organizations in lockstep with fundraising professionals for more than seventeen years,  she learned the importance of authentic branding from the inside. She knows how critical process and approach are to successfully bring a brand to life for stakeholders—especially staff—at every communications touchpoint. Now, she extends that expertise to her clients, ensuring that their brand is a tool that works hard to build awareness and revenue.

Special Skills: Cat-herding. No B.S.

REAL RESULTS? YES, PLEASE.

At Kite, we believe that brand is a business asset—a tool to move an organization forward whatever its stage, size or business model. We help new brands grow confident and strong. We revitalize large established brands. And we bring fresh energy and insight to build on the strengths of a brand at any phase or touchpoint. We work with a brand from the inside out and ensure the experience delivered aligns with the strategic objectives:

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We offer a full range of services to reveal, strengthen and communicate a brand.

Brand Strategy
Brand Platform Development
Research
Workshops
Positioning & Message Platforms
Naming

Integrated Communications
Identities
Brand Systems and Guidelines
Collateral
Annual Reports
Website development
Environmental graphics

LONG LIVE YOUR BRAND.

We work with values-driven organizations who believe in the power of brand—from Fortune 500 companies and global nonprofits to visionary start-ups across diverse industries. With a focus on clients who use brand as a force for good, we take pride in building strong relationships, looking out for our clients’ best interests and making valuable contributions to their success.

The Nature Conservancy
On Lok
PeaceHealth
Peterson Sullivan
Point B
Point B Capital
Prithvi Solutions
Quosal
RedTech
Seattle Bank
The 5th Avenue Theatre
The Seattle Foundation
The Skoll Foundation
TAF (Technology Access Foundation)
TechnoServe
Tectura
Touchstone
University Book Store
Unreal Engine
VoloMetrix
Washington Health Benefit Exchange
WealthCounsel
WB Games
Zetec
Zones

ACDI/VOCA
Agribusiness Systems International (ASI)
Axon
Base2 Solutions
Battelle
Bridge Collaborative
Brightlight Consulting
Butler Hill Group
Cameron House
Carena
City of Seattle
Context Relevant
Cornerstone Advisors
The Cottage Company
Counterpart International
Epic Games
Etta Projects
ImpactAssets
The Jane Goodall Institute
King County (Loop)
King Street Task Force
LaPlant Consulting Group
Launch
Loft9
The Mosaic Company
National Association of Environmental Professionals