Evolving a brand successfully takes a thoughtful and purposeful approach. When you uncover the essence of a brand and build it from the core, you can transform it into tangible tools to drive operations, culture, communications, and ultimately stronger relationships. We are excited to share the story of the latest organization to take this journey with us—Tanager, an international nonprofit and affiliate of ACDI/VOCA.
“Working with Kite allowed our small, scrappy, and passionate organization to build a brand that was true to who we are. Their process of revealing a brand is strategic—you are confident in the direction you are headed because you are making deliberate decisions to get to a strong brand. Thanks to Mary and her team, Tanager now has the brand foundation that will help us continue growing and will open the door for us to co-create more life-changing economic opportunities in the future.”
— Hannah Guedenet, Director, Nutrition Programs, Tanager
Check it out here: https://tanagerintl.org/