THE BRIDGE COLLABORATIVE: LAUNCHING A BRAND FOR A NEW, INNOVATIVE COLLABORATIVE.

Recently launched in London, this innovative collaborative is driving a fundamental shift in how health, development and environmental experts work across sectors to make a greater impact at the speed the world needs now. Revealing and defining the brand—from mission to message platform, from logo to website—was deeply rewarding as we worked through the process with the partners—The Nature Conservancy, PATH, Duke University, and IFPRI. In the words of our client: “I am in love with the website and brand! I appreciate how well they sensed and reflected our personality as a partnership. I have been involved in other website development, only a little brand work, and a lot of communications material development and I can say fairly that I have never felt this empowered by a set of products.” —Heather Tallis, Global Managing Director and Lead Scientist for Strategy Innovation, The Nature Conservancy MORE.