AUTHENTIC BRANDS AREN'T MANUFACTURED. THEY'RE REVEALED.
Being a brand-driven organization makes the most and best use of every dollar, every person, every moment, every opportunity to deliver on your promise and achieve your mission. You need a voice worth listening to and one that is true to who you are. We act as advisers, advocates and allies. We deliver results that make a bottom-line impact.
We begin with the end in mind. We focus on your business goals and mission, taking a strategic perspective that leads to a tangible, relevant, results-focused brand.
We dig deep. An authentic brand is not imposed from the outside; it emerges from within. We reveal the essence of a brand, and build it from the core, translating the strategy into tangible tools to drive operations, culture, design and communications.
We build wide ownership. Our process is rooted in building brand ownership and understanding across our clients’ organizations, leading to the buy-in that is essential to long-term success.
BUILDING A BRAND MEANS NEVER STANDING STILL.
- Establish Brand Team
- Conduct Brand Audit
- Develop Preliminary Strategy
- Facilitate Brand Workshop
- Reveal Brand Elements
- Establish Strategy Framework
- Create Visual and Written Brand
- Internal Education & Engagement
- External Launch
- Operational & Cultural Alignment
- Employee Engagement
- Evaluate Brand Performance
An authentic brand is a powerful ambassador for your organization’s mission, promise and values.
Be who you are.
An authentic brand is one of a kind, one built on the truth of who you are and where you are going. It ensures internal stakeholders align with what is meaningful to your audiences.
Move forward, together.
Misalignment and inconsistency can create an environment where the most commonly missed opportunities can thrive. Unify your mission, operations, culture and actions with tools to guide everyone’s work day.
Strengthen brand loyalty.
If your mission is clear and connects with your audiences, raving fans will market for you, for free. Inspire others to join forces with you through a brand that is worthy of people’s time, trust and loyalty.
Stand out in the crowd.
You are competing for attention, dollars and loyalty. Know where you stand in the world; own and share a powerful story with compelling expressions of a brand that is uniquely yours.
Get better, faster, more sustainable results.
An authentic brand rallies the troops and becomes an emissary that advances your organization’s impact. Often without having to increase marketing spend.
Never stand still.
Your brand must be carefully managed and cared for. Whether you're creating finer focus, keeping it strong, or communicating a strategic shift. Live the brand at all touchpoints, and tell your story for all to see and hear.